{"id":68987,"date":"2025-03-14T15:02:42","date_gmt":"2025-03-14T13:02:42","guid":{"rendered":"https:\/\/cycladic.gr\/product\/chtistes-noikokyres-kai-i-oikodomisi-tis-sygchronis-athinas\/"},"modified":"2026-04-07T02:31:57","modified_gmt":"2026-04-06T23:31:57","slug":"builders-housewives-and-the-construction-of-modern-athens-greek-edition","status":"publish","type":"product","link":"https:\/\/cycladic.gr\/en\/product\/builders-housewives-and-the-construction-of-modern-athens-greek-edition\/","title":{"rendered":"Builders, Housewives and the Construction of Modern Athens \u2013 Greek Edition"},"content":{"rendered":"<p>This is a Greek edition.<\/p>\n<p>Athens\u2019 most distinctive building type, \u201cpolykatoikia\u201d, and its different connotations through the decades: from a monotonous and ugly element of the city to the role it might play in the urban sustainability.<\/p>\n<p>Sprawling beneath the Acropolis, modern Athens is commonly viewed in negative terms: congested, ugly and monotonous. \u201cBuilders, Housewives and the Construction of Modern Athens\u201d questions this stereotype, reassessing the explosive growth of postwar Athens through its most distinctive building type: the \u201cpolykatoikia\u201d (a small-scale multistory apartment block).<\/p>\n<p>Theocharopoulou re-evaluates the \u201cpolykatoikia\u201d as a low-tech, easily constructible innovation that stimulated the postwar urban economy, triggering the city\u2019s social mid-twentieth-century transformation. The interiors of the \u201cpolykatoikia\u201d apartments reflect a desire for modernity as marketed to housewives through film and magazines. Regular builders became unlikely allies in designing these \u201cpolykatoikia\u201d interiors, enabling inhabitants to exert agency over their daily lives and the shape of the postwar city.<\/p>\n<p>This revised edition of Theocharopoulou\u2019s study draws on popular media as well as urban and regional planning theory, cultural studies and anthropology to examine the evolution of this phenomenon. Written in the light of Greece\u2019s recent financial crisis, the book\u2019s updated Postscript considers the role \u201cpolykatoikia\u201d might play in building an equitable and sustainable twenty-first-century city.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a Greek edition. Athens\u2019 most distinctive building type, \u201cpolykatoikia\u201d, and its different connotations through the decades: from a monotonous and ugly element of the city to the role it might play in the urban sustainability. Sprawling beneath the Acropolis, modern Athens is commonly viewed in negative terms: congested, ugly and monotonous. \u201cBuilders, Housewives [&hellip;]<\/p>\n","protected":false},"featured_media":68986,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[707],"product_tag":[],"product_group":[655],"product_general_cat":[],"class_list":{"0":"post-68987","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-books","7":"pa_material-paper","8":"product_group--en","10":"first","11":"instock","12":"taxable","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u03a7\u03c4\u03af\u03c3\u03c4\u03b5\u03c2, \u039d\u03bf\u03b9\u03ba\u03bf\u03ba\u03c5\u03c1\u03ad\u03c2 \u03ba\u03b1\u03b9 \u0397 \u039f\u03b9\u03ba\u03bf\u03b4\u03cc\u03bc\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03a3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b7\u03c2 \u0391\u03b8\u03ae\u03bd\u03b1\u03c2<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cycladic.gr\/product\/chtistes-noikokyres-kai-i-oikodomisi-tis-sygchronis-athinas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u03a7\u03c4\u03af\u03c3\u03c4\u03b5\u03c2, \u039d\u03bf\u03b9\u03ba\u03bf\u03ba\u03c5\u03c1\u03ad\u03c2 \u03ba\u03b1\u03b9 \u0397 \u039f\u03b9\u03ba\u03bf\u03b4\u03cc\u03bc\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03a3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b7\u03c2 \u0391\u03b8\u03ae\u03bd\u03b1\u03c2\" \/>\n<meta property=\"og:description\" content=\"This is a Greek edition. Athens\u2019 most distinctive building type, \u201cpolykatoikia\u201d, and its different connotations through the decades: from a monotonous and ugly element of the city to the role it might play in the urban sustainability. Sprawling beneath the Acropolis, modern Athens is commonly viewed in negative terms: congested, ugly and monotonous. \u201cBuilders, Housewives [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cycladic.gr\/product\/chtistes-noikokyres-kai-i-oikodomisi-tis-sygchronis-athinas\/\" \/>\n<meta property=\"og:site_name\" content=\"Museum of Cycladic Art\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CycladicArtMuseum\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-06T23:31:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cycladic.gr\/wp-content\/uploads\/2025\/02\/74855.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta 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